Job ads that attract the best candidates

If you’ve never written a job ad before or need a point in the right direction, you’ve come to the right place.

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February 14 2017


If you’ve never written a job ad before or need a point in the right direction, you’ve come to the right place. Here’s what you need to do to get your next job ad right.

Start with an accurate job title

Ditch the obscure long titles, you need to nail it from the start. The job title is what gets people reading the rest of the job ad. For example:

Administration Assistant instead of Chief First Impressions Operator.
Qualified Mechanic
instead of Car Fixer (we've actually seen this one, gulp)

Second, use dot points

Three dot points go under your job title. Focus them on position perks, company highlights, and salary, location and opportunity. This is your shopping list, so be realistic about what you are looking for and what you can offer.

Administration Assistant

  • Opportunity for career progression
  • Well-established Real Estate office in the heart of Sydney’s North
  • Attractive salary and superannuation options

Qualified Mechanic

  • Full time position with opportunities for paid overtime
  • Great working conditions with a supportive team
  • Training and career advancement opportunities available


Now determine the salary rage

Do your research. Check out what remuneration is on offer in similar jobs and make yours competitive. It’s strongly encouraged to include a reasonable salary based on an employee’s experience and education. If it has a salary range attached to it, you’re likely to get more applicants.

Simplify the body of the job ad 

No acronyms, no industry language. It will turn applicants off. Keep sentences short and to the point like this. The aim is to attract the right people to the role. Use subheadings like:

The role

A brief overview of the role, the department it sits in (if any) and who the role reports to.

Duties and responsibilities

5 - 7 dot points on what the chief responsibilities are. 

The candidate

5 - 7 dot points on the experience, skills and qualifications the ideal candidate will have.

Remuneration and benefits

4 - 6 dot points on your company and what you can offer them, e.g. industry leading company (specify the industry), learning and development opportunities, hourly rate/salary, annual leave etc.

Sum it all up

Here you will need:

  • Closing date
  • Contact details if candidates have questions
  • How to apply details (e.g. resume format, referee requirements etc)
Remember: A well written position description can help the job seeker understand what the company’s values are, what’s required of them and if they’d fit in. Good luck! 

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